Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago.
NOSE: Brown sugar syrup, sour raisins, wood polish, resin, green leaves, hints of wood glue.
PALATE: Sweet, with light body and mouth-feel. Dutch chocolate strands on toast, orange touches, perfumed wood, cinnamon.
FINISH: Terry's Chocolate orange, more wood polish and some lingering char.
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Jack Daniel
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.
We’ve been bottling Tennessee spring water since 1866. With some notable modifications, of course.
The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.
Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.
We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.
A barrel is more than a container for whiskey. It’s an ingredient. That’s why we’ve always insisted on making our own.
『根據香港法律,不得在業務過程中,向未成年人售賣或供應令人醺醉的酒類。 “ Under the law of Hong Kong, intoxicating liquor must not be sold or supplied to a minor in the course of business.”